OUR CASE STUDIES & SUCCESS STORIES
Banco Santander
Value Automation
We multiplied x5 the recovery rate of one of the main banks in the State through Omnichannel Orchestration and Data Automation.
See success story
Customers expect the promise of a personalized an individualized marketing. In BMIND We lay the foundations in order to activate personalized experiences on scale with a focus on value.
We work under our own data activation framework to implement these capabilities, which represents a key competitive advantage against new competitors and a source of sustainable growth.
As a firm focused on end to end services in the data life cycle, our data enablement framework allows us to inject and build all the capabilities our partners need to manage and optimize every step of their customer journey under one integrated strategy and governance.
We define innovative programs and tailored solutions according to the needs of our clients, amplifying their capabilities and evolving the maturity of their data and technology
We generate an understanding of the current situation of our clients and build the pillars for sustainable growth from these fundamental axes: Architecture and Data & Tech Strategy.
This understanding allows us to identify the main problems and opportunities with the aim of defining a clear and grounded roadmap in a constant short term that makes any transformation process tangible.
As a result, our Data & Tech Foundations services relies on:
BMIND uncovers the business challenges that brands often face when it comes to specific marketing analytic business needs and connects the dots to jump from data to actionable insights.
As we foster a strong alignment between sales and marketing, leverage intent data to identify and prioritize high propensity users/clients and orchestrate relevant activities and messaging and drive performance with standardized metrics which focus on breadth and depth of client engagement over long deal cycles.
Nuestros Servicios:
Thanks to the end-to-end understanding of the data cycle and the strategic and tactical level of each of the pieces we manage, we can build more relevant conversations with customers. Our solutions allow the companies to communicate in a more personalized way and choose the next best way to target them, according to their own behaviour.
Our offering in the activation area includes consulting and implementation services on:
Through the adoption of new organizational models and the elimination of exit barriers, we enable agile management to allow decision-making with speed, certainty and scale.
Digital fitness stimulates the skills of organizations and adapts the processes to internalize all the new capabilities necessary to face the new reality in their day-to-day activities.
The offer of services is completed with:
We are preferred partners of the most relevant players in the Data and MadTech ecosystem, ensuring the state of the art and guaranteeing that our knowledge is always ahead of the market.
Our Innovation and R&D department is constantly defining and investing tools and solutions that amplify our customer capabilities.
Our Exclusive Accelerators
The first “Madtech” Sandbox in the market. The purpose of the lab is to “dispel smoke around Madtech” and allow our customers to try out full combinable madtech stacks before they have to buy them or integrate them to validate the right approach (+ 100 use cases tested without taking risks).
Data Process Automation. It helps us generate automated workflows in complex data environments, reducing a great amount of time in data and technology tasks on a daily basis. It is the Tag Manager of big data.
Bmind Maturity Index. We provide our own digital maturity index to accelerate fitness diagnosis on transformative roadmaps.
Internal and external training program and exclusive talent attraction of BMIND. More than 300 teaching hours in three areas: Data, Analytics and Marketing Automation.
See success story
See success story
See success story
See success story
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Banco Santander is a retail and commercial bank originally based in Spain, with a presence in 10 main markets.
After a solid audit of data, processes and technologies, Banco Santander and BMIND start an important project with the aim of making the communications orchestration ecosystem more sophisticated, gaining in efficiency and performance.
El Corte Inglés redefines a new panorama in the way of connecting and communicating with customers, making all marketing resources more efficient in a personalized and omnichannel experience.
Our work means the development of a strategic framework with all the departments involved in communication with internal and external customers (Marketing and Media, CRM, Customer Strategy and Analysis).
The project goes through the following milestones:
Barceló Hotel Group has over 250 4- and 5-star urban and holiday hotels, totalling more than 55,000 rooms, across 22 countries.
The objective of Barceló Hotels is to be able to respond to the high expectations of consumers in the travel sector with a balance between profitability and the generation of demand.
To do this, we align technology, people and strategy with a long-term partnership working on multidisciplinary projects such as:
Unidad Editorial is a cutting-edge company due to their strategies based on Data and it is firmly committed to be one of the Future Ready Companies.
In this sense, it begins an ambitious process accompanied with BMIND, which beyond operational efficiencies, means facing a series of technological, organizational and cultural challenges that will allow maximise the data value and face a sector in change process.
In short, the project means the use of a portfolio of capabilities such as:
As a result of good work and its pioneering nature, this project has received the highest distinction (Gold) in the GMP Awards 2021 powered by Google.