Speakers

Moderator

Pedro Freire

Lisbon Office Director, Jakala Iberia

09:15 - 9:45 AM

Welcome & Breakfast

9:40 - 11:15 AM

Round-table: Introduction to CDP
Round-table: Key Trends and Benefits of CDPs
Presentation: Exploring CDP Features and Future Trends
Presentation: Challenges and Decision-Making in CDP Implementation
Fireside: Legal and Compliance with Cuatrecasas 

Part 1

9:55 - 10:10 AM

by Carlos Díaz Escarabajal, Head Of Salesforce, Jakala Iberia

CDP: what is it? How can it help?

10: 50 - 11:10 AM

by Ana Bastos, Partner at Antas da Cunha Ecija & Associados

Fireside moment: a legal and compliance POV & Q&A

12:05 AM - 12:15 PM

by Carlos Díaz Escarabajal, Head Of Salesforce, Jakala Iberia

Typical CDP roadmap & Jakala success cases

by Miguel Otero, Chief of Data & Marketing, Jakala Iberia

12:15 - 12:25 PM

by André Rijo, Global Head of CRM & Web Personalization, Barcelo Hotel Group

Success case: Barceló

We want to share our experience with challenges, lessons learned, and practical insights to dispel doubts and make the most of CDP capabilities.

Privacy Policy

Join us on october 4th to demystify the world of Customer Data Platforms (CDP) and engage in an open dialogue about their transformative potential..

In this collaborative event, we will have roundtable discussions aimed at fostering dialogue from various perspectives, sharing real implementation experiences and generated results, as well as a live demo of this technological piece in action to produce results.

10:10 - 10:35 AM

by Sara Roberto Prates, Senior Enterprise Account Executive, Salesforce

Future of CDP: key features and trends

10:35 - 10:50 AM

by Pedro Freire, Advisory Director, Jakala Iberia & Carlos Díaz Escarabajal, Head Of Salesforce, Jakala Iberia

Our take on CDP: main challenges and decision making (what to look for in a CDP)

Our take on CDP: main challenges and decision making (what to look for in a CDP)

12:30 - 12:45 PM

Networking & Closure

Carlos Díaz Escarabajal

Head Of Salesforce, Jakala Iberia

Miguel Otero

Chief Data & Marketing Officer, Jakala Iberia

Joana Mota Agostinho

Partner Technologies & Digital Media & Data Protection, Cuatrecasas

We are waiting for you!

Places are limited - don't miss out!
An opportunity for networking with specialists from different industries.

Join us on October 4th to demystify the world of Customer Data Platforms (CDP) and engage in an open dialogue about their transformative potential..

In this collaborative event, we will have roundtable discussions aimed at fostering dialogue from various perspectives, sharing real implementation experiences and generated results, as well as a live demo of this technological piece in action to produce results.

We want to share our experience with challenges, lessons learned, and practical insights to dispel doubts and make the most of CDP capabilities.

12:30 - 12:45 PM

Networking & Closure

All

09:15 - 9:45 AM

Welcome & Breakfast

9:45 - 9:55 AM

• Round-table: Introduction to CDP
• Round-table: Key Trends and Benefits of CDPs
• Presentation: Exploring CDP Features and Future Trends
• Presentation: Challenges and Decision-Making in CDP Implementation
• Fireside: Legal and Compliance with Cuatrecasas 

Part 1

9:40 - 11:15 AM

9:55 - 10:10 AM

by Carlos Díaz Escarabajal, Head Of Salesforce, Jakala Iberia

CDP: what is it? How can it help?

10: 50 - 11:15 AM

by Ana Bastos, Partner at Antas da Cunha Ecija & Associados

Fireside moment: a legal and compliance POV & Q&A

11:00 AM - 11:15 AM

by Miguel Otero, Chief of Data & Marketing, Jakala Iberia

Coffe break

12:15 - 12:25 PM

Success case: Barceló

by André Rijo, Global Head of CRM & Web Personalization, Barcelo Hotel Group

10:10 - 10:35 AM

by Sara Roberto Prates, Senior Enterprise Account Executive, Salesforce

Future of CDP: key features and trends

10:35 - 10:50 AM

by Pedro Freire, Advisory Director, Jakala Iberia & Carlos Díaz Escarabajal, Head Of Salesforce, Jakala Iberia

Our take on CDP: main challenges and decision making (what to look for in a CDP)

Our take on CDP: main challenges and decision making (what to look for in a CDP)

12:25 - 12:30 PM

Q&A

by Pedro Freire, Advisory Director, Jakala Iberia

12:30 - 12:45 PM

Networking & Closure

by JAKALA Iberia

IMPACT

How to get

How to get

11:00 AM - 11:15 AM

Coffee break

by Miguel Otero, Chief of Data & Marketing, Jakala Iberia

11:15 - 12:30 PM

Demo: Interactive Martech Sandbox
Presentation: Success cases and applications
Presentation: Success case Barceló
Q&A & Closure

Part 2

Sara Roberto Prates

Senior Enterprise Account Executive, Salesforce

André Rijo

Global Head of CRM & Web Personalization, Barcelo Hotel Group

Rui Nunes

Founder and CEO SendXmail & Board Member, APPM